My day job is to certify personal trainers/fitness instructors and when they come in for orientation on day one, each of us teachers give a run down of our experience and offer advice for those beginning their careers. The message I try to get across is that I’m here teaching instead of being a full timer in the industry because I’m not that successful in monetary terms. My whole journey for fitness & for self defence has not been what it could have because I assumed that if I went and studied and became super qualified in my field (with real knowledge), the rest would take care of itself. People would flock to you because of your qualifications, knowledge and training. Problem is this couldn’t be further from the truth. What people need to do & what they want to do in terms of training, are two different things. If you want them coming back & paying your bills you need to cater for the want not the need for the majority of the population. This is prevalent in martial arts as people are content with easy, with a lie rather than the inconvenient truth.
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